By Our Correspondent | Opening Doorz Editorial | December 06, 2019

Hublot welcomed its Ambassador, and one of the most renowned athletes, Usain Bolt, in St Maarten to celebrate the brand new space at the Diamonds International store. Hublot’s CEO, Ricardo Guadalupe, was present to welcome the legend and greeted cruise ship guests from around the world at one of the busiest Hublot retailers in the Caribbean.

The iconic sprinter cut the ribbon alongside Ricardo Guadalupe to mark the official opening of the newly renovated space in the presence of media and friends of the brand. A great expression of the brand’s signature codes, the space takes Hublot’s new architectural concept and embodies the famous Hublot maxim, the ‘Art of Fusion’. After the ribbon cutting ceremony, attendees had a chance to meet the Champion, Usain Bolt and Hublot’s CEO, Ricardo Guadalupe. They were also lucky enough for each watch bought on that day to receive a signed Puma running shoe from Usain Bolt himself. It was a magical afternoon!

Ricardo Guadalupe (right) with Usain Bolt at St Maarten

Founded in Switzerland in 1980, HUBLOT is defined by its innovative concept, which began with the highly original combination of gold and rubber. This ‘Art of Fusion’ stems from the imagination of its visionary Chairman, Jean-Claude Biver and has been driven forward by CEO Ricardo Guadalupe since 2012.

The release of the iconic, multi-award-winning Big Bang in 2005 paved the way for new flagship collections (Classic Fusion, Spirit of Big Bang), with complications ranging from the simple to the highly sophisticated, establishing the extraordinary DNA of the Swiss watch-making house and ensuring its impressive growth. Keen to preserve its traditional and cutting-edge expertise, and guided by its philosophy to ‘Be First, Different and Unique’, the Swiss watchmaker is consistently ahead of the curve, through its innovations in materials (scratch-resistant Magic Gold, ceramics in vibrant colours, sapphire), and the creation of Manufacture movements (Unico, Meca-10, Tourbillon).

HUBLOT is fully committed to creating an Haute Horlogerie brand with a visionary future: a future which is fused with the key events of our times (FIFA World Cup, UEFA Champions League, UEFA EURO and Ferrari) and the finest ambassadors our era has to offer (Kylian Mbappé, Usain Bolt, Pelé).

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