Opening Doorz
“Celebrating Life”
By Moody Marty | Opening Doorz Editorial | May 08, 2025 The digital domain, especially social media, has experienced a significant shift—a superficial transformation. We have embraced Artificial Intelligence in […]
By Moody Marty | Opening Doorz Editorial | May 08, 2025
The digital domain, especially social media, has experienced a significant shift—a superficial transformation. We have embraced Artificial Intelligence in our online spaces, resulting in a sterile echo of human expression. The once vibrant, messy, and flawed human voice has been muted and replaced by polished perfection.
The warmth is gone.
It’s a strange irony. Those who struggled to articulate their thoughts and weave coherent sentences now churn out flawlessly constructed prose. The grammar is impeccable, the vocabulary expansive, but the soul is missing. It’s like listening to a beautifully tuned instrument play a melody without feeling. We read the words, understand them intellectually, but they do not evoke any genuine emotion. The fingerprints of humanity are conspicuously absent.
LinkedIn, once a haven for professional networking, has become a prime example of this AI-driven transformation. Its initial popularity stemmed from its ability to connect individuals within the business world, developing genuine relationships and facilitating career advancement. It was a place for sharing industry insights, seeking mentorship, and building a professional reputation based on real achievements. People shared their experiences, their struggles, and their successes with a sense of authenticity, knowing that they were connecting with others who understood the nuances of their professional lives.
Today, LinkedIn feels like a stage for AI-generated storytelling. Every profile has become a narrative, a carefully crafted saga to capture attention and engagement. The ‘hook’, a term borrowed from the playbook of social media ‘experts’ (many of whom possess more enthusiasm than genuine expertise), is the bait [clickbait] that lures unsuspecting readers into a vortex of manufactured inspiration; a prison of contempt for content.
We’re presented with tales of overcoming adversity, achieving unimaginable success, and dispensing wisdom from even 20-year-olds who have just stepped into the real world!
Suddenly, everyone is a motivational speaker, a business guru, a life coach, a modern-day Aesop dispensing AI-generated fables. It’s a surreal spectacle, a digital masquerade where everyone wears a mask of manufactured perfection.
The disconnect between these narratives and the actual professional profiles is glaringly obvious. A software developer, whose expertise lies in coding and problem-solving, suddenly waxes poetic about the philosophical implications of leadership. A marketing manager, whose daily grind involves spreadsheets and campaign analytics, shares a heart-wrenching tale of personal triumph over adversity. The absurdity is jarring, a chilling reminder that we’re consuming content generated by machines, not humans.
When will this madness cease? When will LinkedIn return to its original purpose and regain its sanity? The platform, once a bastion of professional integrity, is now awash with the same shallow, attention-seeking tactics that plague other social media platforms. The irony is that these so-called ‘experts’ teaching the masses how to ‘grow’ their brand are creating a bland and unoriginal brand of content.
They are clueless and have jumped onto the bandwagon to rake in the mollah from unsuspecting bakras wanting to be brand gurus. It doesn’t work like that. Growth is not superficial, it’s always through sheer determination and hard work. That’s why we call it organic.
There’s also a darker trend emerging, a dangerous echo of the toxic undercurrents that have poisoned other social media spaces. The vitriol, hate speech, and divisive rhetoric once dominant on Facebook are now seeping into LinkedIn. The platform, once a sanctuary of professional civility, is becoming a battleground for ideological warfare, a breeding ground for online animosity.
The anonymity afforded by the internet emboldens individuals to express their darkest impulses, their hate-fuelled thoughts, without fear of consequence. The result is a toxic environment where constructive dialogue is replaced by bitter recrimination. Professional discourse gets drowned out by the chaos of online anger.
LinkedIn, once a platform for building bridges, is now in danger of becoming a platform for burning them. Unless the platform’s administrators take decisive action, implement stricter guidelines and enforce them rigorously, LinkedIn risks becoming a mirror image of Facebook, a cesspool of online toxicity.
The prospect is bleak. We face a future where our professional lives are dictated by algorithms. Where our interactions are mediated by AI. Where our voices are drowned out by the sterile pronouncements of digital oracles. We are constantly bombarded by inept ‘experts’ dispensing AI-generated advice on every aspect of our lives, from managing our businesses to managing our emotions.
We are frequently advised on optimising productivity, cultivating mindfulness, and parenting. We are inundated with platitudes and clichés, receiving generic advice that lacks genuine insight and empathy. It’s a relentless barrage of digital noise, a reminder that we are now dominated by machines.
The human element, the messy, imperfect, and beautifully flawed essence, is being systematically erased. We’re becoming cogs in a machine, data points in an algorithm, voices in a chorus of digital conformity. We’re losing our ability to connect, to empathise, and to understand each other on a deeper level.
LinkedIn needs to reclaim its ‘authentic’ space. They will have to put SoPs in place on how an individual can upload content; will it be for storytelling? (We have Jataka Tales for that.) Or for informing those on the platform of potential job opportunities or avenues for growth?
Bob Marley once sang, “You can fool some people sometimes, but you can’t fool all the people all the time.”
Get up, Stand up… Don’t give up the fight! The sanity of LinkedIn is worth fighting for.
Footnote: Last week, after reading a slew of AI-driven text, I came across a job vacancy with Emirates. Upon exploring their portal further, I found many more listings. This emphasises the importance of using LinkedIn effectively—prioritising clear and direct job advertisements, like Emirates.
This approach connects genuine opportunities with the right talent and cuts through the clutter of AI-generated content. It helps individuals and organisations “Fly Better” in their professions and confidently embrace the future by saying, “Hello Tomorrow.”
[Moody Marty: Sometimes funny, sometimes informative, always downright forthright!]
All Images: AI
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