Byjus teach children a lesson by deserting Shah Rukh Khan! A sad move to end the association with their Brand Ambassador.
“Why are only women trapped and attacked when it comes to cosmetic enhancement? You are fine with 60 and 50-year-old men from our industry with no wrinkles and head full of hair looking like they have returned to their 20s!”
Our goal is to entice the youth to react to socially relevant topics and hopefully create a shift in their perception for the good via the powerful medium of film. We can do this by marrying a brand to a socially relevant topic that fits them, to creating advertising.