Opening Doorz

By Our Correspondent | Opening Doorz Editorial | August 20, 2017

“We will always be impressed by the physical and moral values that enabled Usain Bolt to become the fastest man of all time! Beyond his role as a Hublot ambassador, he is a daily inspiration for us, a role model. We will never be able to thank him enough for that. Good luck for the future, Usain, and may you continue to… shine!”
—Ricardo Guadalupe, CEO Hublot

After a career which has not only made him a legendary athlete but also one of the greatest sportsmen of all time, Usain Bolt hung up his spikes with a unique track record: 11 World Championship titles and 8 Olympic medals! Usain Bolt is the only athlete to have defended his gold medal over three consecutive Olympics, even going as far as beating three records in one Olympiad! He holds the world records for the 100 metres, 200 metres and 4 x 100 metres.

Since 2010, Hublot has joined Usain Bolt in the same quest. The quest to measure time, to surpass oneself, and to be determined to stand the test of time. First, Unique, Different: the slogan defining the Hublot brand adapts perfectly to its Lightning Bolt ambassador: the first in the race, the first to beat records, unique by virtue of his track record, different due to his style, different due to his size among sprinters. The partnership resulted in the launch of a watchmaking creation just like the great champion, the Hublot Big Bang UNICO Usain Bolt Watch. A piece proposed in two versions, yellow gold or All Black ceramic. Designed in collaboration with Bolt, this model in shades of green and gold is a nod to the champion’s favourite colours. Its strap presents an embossed Jamaican flag. A very special Big Bang for the fastest man since the Big Bang!

The Hublot and Bolt duo has also prepared a surprise for the 2017 edition of Only Watch, an auction of unique watches in aid of research and support for children suffering from Duchenne muscular dystrophy. An event organized by the Monegasque Association against Muscular Dystrophy, of which Hublot has been a member since 2005. At this year’s event, Hublot will be presenting the Big Bang Unico Sapphire Usain Bolt for Only Watch, a unique watch, machined out of very delicate sapphire and displaying the colours of the Jamaican sprinter, as well an encounter with the athlete himself.

Hublot is also partnering with the Usain Bolt Foundation and the After School All Stars, two charities raising funds for after-school educational programmes for disadvantaged children thanks to the Omaze digital platform.

Hublot intends to pursue the strong partnership linking it to Usain Bolt, the man, after the champion’s retirement from sport, by continuing to share the common values of courage, generosity and positive energy. And wishing that he stays on the same wave of success in his future activities he enjoyed as a professional sprinter.

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