By Martin D’Souza | Opening Doorz Editorial | April 30, 2019
Kriti Sanon is not your regular Bollywood beauty who pouts and preens and walks away. There’s soul in her movement and intent in her presence. She ensures she interacts with the media whenever the paparazzi is out there in droves to click the Bollywood stars at events, movie premieres or even at fancy restaurants. Her eyes display genuine warmth and it’s no wonder that she’s the favourite when advertisers decide to launch a product or endorse a brand that will automatically have a huge connect.
Her recent Bata ad is a rage. The advertisers have hit a connect putting on a pedestal a brand that has for years been looked at only as ‘shoes for school’. Not many know that Bata is an international brand and the variety you get in Indian Bata stores today, matches that of when you shop abroad.
With her warm grin and a pleasing personality that does not push for a product, Kriti is the right choice for any brand. And that is what the end-users are looking for, a product that is not peddled.
She’s now unraveling Trident Group’s fresh and breezy collection in the Spring Summer’19 launch on Flipkart’’s Summer Carnival. We are sure the traffic will soon be uncontrollable here too, just like it did for Whirlpool, Cadbury Fuse, Himalaya Personal Care, Titan Watches and the other brands she has endorsed in her short span since Heropanti.
As far as her performances on screen go, she’s like Bareilly Ki Barfi—you cannot get enough of her performance!
And yes, if you voted yesterday, Kriti has good news for you: “You can get a 10% special off on your favourite pair of shoes. Walk into any Bata store today and show them your inked finger!”
The offer closes today. Rush to your nearest Bata store. #JaaUngliDikha! @bata.india
Also Read: Happy Birthday Kriti Sanon