By Our Correspondent | Opening Doorz Editorial | November 30, 2017
Swiss Luxury watchmaker Hublot celebrated its passion for art and its ongoing campaign, ‘Hublot Art Lovers’ by bringing together street artists Hush and Tristan Eaton for the launch of “Fame vs Fortune”; a limited-edition art timepiece concept. Hush represents ‘Fame’ symbolizing the West Coast sensibility—where the Hollywood film industry reigns supreme. Eaton in turn, represents ‘Fortune’ embodying an East Coast mentality, home of New York City’s Financial District which is the birth place of so many great fortunes. Each artist brings his unique sensibility rooted in his “represented” coast.
The artists appeared together at Lightbox Studios outside Times Square with Hublot of America Managing Director Jean-François Sberro, on Wednesday night, to launch their respective limited-edition timepieces that incorporate their artistic talents. Attendees including friend of the brand Jesse Palmer, media, and fellow artists experienced this vision interpreted in dramatic video art stretched across the loft’s walls. An interactive digital display provided background information on both Hush and Tristan Eaton through touch screen capabilities. To further extend the brand’s “Art of Fusion” concept, entertainment was provided by mashup pioneer DJ Z-Trip and the conceptual live art-jazz musicians Too Many Zooz. Respective coastal street food served from food carts, included “Liberty Dogs” hot dogs inspired by New York and “Los Tacos” Mexican specialties inspired by Los Angeles.
The two will appear together again in Miami next week, where they will take over the Hublot boutique in Bal Harbour to kick off the annual Hublot Loves Art in Miami series of events.
Ricardo Guadalupe, Hublot CEO, shared: “Hublot loves Art! This is why we are thrilled to once again partner with Tristan for our second collaboration and collaborate with Hush for the first time. This project brings together two dynamic, and unique artistic styles, each one incorporated collaboratively with Hublot. The result is a unique and original set of 2 timepieces that I am sure, collectors of both watches and art are sure to love.”
Artist Hush said, “The image I created for Hublot has a multitude of ideas which represent Fame, individuality and strength to the iconic personality as well as placing itself in time through my contemporary street art influenced aesthetic. I took inspiration from Hollywood icons and tried to celebrate that through the strong posing image of a woman’s portrait.”
Artist Tristan Eaton added, “It is exciting for me as an artist to have the opportunity once again to partner with Hublot and collaborate on another timepiece with the brand. For my watch, I incorporated bronze to symbolize the famous Charging Bull, originally a guerilla art piece that now sits in the heart of the Financial District in NYC and serves as a symbol of financial success and the unbounding spirit of the American people.”
Hush, whose art is prominently found throughout various districts of Los Angeles, designed the Spirit of Big Bang West Coast Ceramic Black and White for Hublot, inspired by Hollywood icons to represent West Coast “Fame” and manifested itself as a black-and-white woman’s portrait splashed across the case back in a multi-colored collage of mixed media. The timepiece features a skeletonized dial, or “Aerofusion” encased by a white ceramic bezel. Hush’s frescoes have appeared throughout the heart of LA’s shopping district on Melrose, downtown LA’s art district, posh streets in West Hollywood, and ocean-side in Santa Monica.
As for Tristan Eaton’s piece, the Classic Fusion Bronze, features brushed bronze and polished gold-plated appliques to represent East Coast “Fortune”, and specifically the Charging Bull sculpture symbolizing New York City’s Financial District.
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